{"id":566,"date":"2014-08-11T13:40:56","date_gmt":"2014-08-11T18:40:56","guid":{"rendered":"http:\/\/ellismorning.com\/blog\/?p=566"},"modified":"2014-08-11T13:42:14","modified_gmt":"2014-08-11T18:42:14","slug":"self-promotion-baby-steps","status":"publish","type":"post","link":"https:\/\/ellismorning.com\/blog\/2014\/08\/self-promotion-baby-steps\/","title":{"rendered":"Self-Promotion: Baby Steps for Total Beginners"},"content":{"rendered":"<p><a href=\"https:\/\/ellismorning.com\/blog\/wp-content\/uploads\/2014\/08\/nature017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-646\" src=\"https:\/\/ellismorning.com\/blog\/wp-content\/uploads\/2014\/08\/nature017.jpg\" alt=\"nature017\" width=\"427\" height=\"640\" srcset=\"https:\/\/ellismorning.com\/blog\/wp-content\/uploads\/2014\/08\/nature017.jpg 427w, https:\/\/ellismorning.com\/blog\/wp-content\/uploads\/2014\/08\/nature017-200x300.jpg 200w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/a><small><em>No one said this would be an easy climb.\u00a0 Let&#8217;s get started!\u00a0 (Image credit: <a href=\"http:\/\/imagebase.net\" target=\"_blank\">imagebase.net<\/a>)<\/em><\/small><\/p>\n<p>When one works Tech Support, one tends to develop a dim view of salespeople.\u00a0 Many of them are the former jocks who gave you hell in high school, now sporting fake tans, classy suits, and leased BMWs.\u00a0 They care more about meeting their quotas than actually assisting people.\u00a0 When their customers call Tech Support to complain that what they bought isn&#8217;t appropriate for their needs, they&#8217;re thousands of miles away on another Tahitian vacation, paid for by the company.<\/p>\n<p>Overly pushy sales-beasts in other realms- cars, retail- only add to one&#8217;s negative image.\u00a0 One tends to prefer e-commerce, where one can better ignore these pitches.<\/p>\n<p>And then one decides to focus on writing- and realizes she has to be come her own salesperson.<\/p>\n<p>I&#8217;m starting out as poorly equipped for this as one can be.\u00a0 I&#8217;m a shy, soft-spoken introvert whose anxiety issues flare up in social situations.\u00a0 Hell, I&#8217;m still at the stage where <a href=\"https:\/\/ellismorning.com\/blog\/2014\/02\/the-terror-of-being-read\/\" target=\"_blank\">just sharing my writing with other people<\/a> requires deep breaths and a big leap over an emotional hurdle.<\/p>\n<p>But, I&#8217;m determined to get better.\u00a0 A few things that make it easier:<\/p>\n<ul>\n<li>I don&#8217;t have to go from newbie to pro right away, all at once.<\/li>\n<li>Self-promotion isn&#8217;t <em>anything<\/em> like what the average corporate or retail salesperson does.<\/li>\n<\/ul>\n<p>What actually sells books?\u00a0 According to many who are doing it, it&#8217;s not about mass emails, hard sells, or spamming everyone&#8217;s Twitter feed.\u00a0 It&#8217;s about making connections with people like yourself, who enjoy what you do.\u00a0 It&#8217;s something that takes years to cultivate.<\/p>\n<p>To be fair, I don&#8217;t have much <em>to<\/em> promote right now, except in the interests of getting read!\u00a0 (Which I&#8217;m definitely interested in.)\u00a0 There&#8217;s one short story I&#8217;ve sold that&#8217;s now <a href=\"http:\/\/www.ellismorning.com\/inperpetuity.html\" target=\"_blank\">free<\/a>, and <a href=\"http:\/\/www.ellismorning.com\/tdwtf.html\" target=\"_blank\">my Daily WTF articles<\/a> are also free to read.\u00a0 Even when I&#8217;m done with my <a href=\"https:\/\/ellismorning.com\/blog\/sword-and-starship\/\" target=\"_blank\">novel<\/a>, I don&#8217;t need to have a <em>huge<\/em> marketing machine in place for it.\u00a0 I&#8217;d rather do heavy-duty promotion after I finish the whole <em>Sword and Starship<\/em> series I have in mind.\u00a0 Why kill myself selling one book now when I can sell a box set one day?<\/p>\n<p>However, I have started taking a few small steps toward being more comfortable with self-promotion:<\/p>\n<ul>\n<li>I&#8217;ve set up a <a href=\"http:\/\/eepurl.com\/K7D1L\" target=\"_blank\">mailing list<\/a> for folks what want to know what&#8217;s up with my work.\u00a0 In return, I give them freebies and special heads-ups- but only when stuff actually happens.<\/li>\n<li>I spend a fair bit of time on <a href=\"http:\/\/plus.google.com\/+EllisMorning\" target=\"_blank\">Google+<\/a>, getting to know cool new people from all over the world.\u00a0 I have profiles set up on a few other social networking sites as well, but G+ is what I like best.\u00a0 Besides, if I spent too much time on all these sites, I&#8217;d have none for writing.<\/li>\n<li>I&#8217;ve tried to share smaller bits of writing more often, like with SaturdayScenes on G+, and these very blog posts.\u00a0 I want to convince readers I&#8217;m worth taking a chance on, once I have books out.<\/li>\n<li>In public, I make more of an effort to talk about the fact that I write.\u00a0 It&#8217;s my job now, after all!\u00a0 If people express an interest, I tell them more about what I write.<\/li>\n<\/ul>\n<p>Here&#8217;s stuff I want to start doing in the near future:<\/p>\n<ul>\n<li>Meet more people- not necessarily other writers, but also sci-fi and language enthusiasts via Meetup.\u00a0 This is especially important as I no longer work full-time, and would gladly bunker in my house without human contact for the rest of time if not prodded.<\/li>\n<li>Find more online communities\/blogs where people might be interested in the kind of stuff I write- NOT so I can spam these communities with sales pitches, but so I can interact with the members and get to know them.<\/li>\n<li>More free stuff!\u00a0 I eventually want to polish up and release more short stories.\u00a0 Maybe I&#8217;ll sell collections of them one day.<\/li>\n<\/ul>\n<p>All of these steps nudge me out of my comfort zone a little bit at a time, which is both scary and wonderful.<\/p>\n<p><strong>What advice might you have for me, someone who&#8217;s just starting out with self-promotion?\u00a0 Please leave a note in the comments!<\/strong><\/p>\n<p><!-- Place this tag in your head or just before your close body tag. --><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/apis.google.com\/js\/plusone.js\"><\/script><\/p>\n<p><!-- Place this tag where you want the widget to render. --><\/p>\n<div class=\"g-post\" data-href=\"https:\/\/plus.google.com\/106756336697302613382\/posts\/FvUbtqv9YEe\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>No one said this would be an easy climb.\u00a0 Let&#8217;s get started!\u00a0 (Image credit: imagebase.net) When one works Tech Support, one tends to develop a dim view of salespeople.\u00a0 Many of them are the former jocks who gave you hell in high school, now sporting fake tans, classy suits, and leased BMWs.\u00a0 They care more about meeting their quotas than actually assisting people.\u00a0 When their customers call Tech Support to complain that what they bought isn&#8217;t appropriate for their needs,&#8230;<\/p>\n<p class=\"read-more\"><a class=\"btn btn-default\" href=\"https:\/\/ellismorning.com\/blog\/2014\/08\/self-promotion-baby-steps\/\"> Read More<span class=\"screen-reader-text\">  Read More<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[15],"tags":[],"class_list":["post-566","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship"],"_links":{"self":[{"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/posts\/566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/comments?post=566"}],"version-history":[{"count":13,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions"}],"predecessor-version":[{"id":655,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/posts\/566\/revisions\/655"}],"wp:attachment":[{"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/categories?post=566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ellismorning.com\/blog\/wp-json\/wp\/v2\/tags?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}